Published on April 5, 2019 by

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To think up ideas without making hasty judgements


Brainstorming is an effective way of generating ideas around problems, solutions and next steps


30 Minutes


Flip charts, post-it notes, pens, and the right people in the room


In Small Groups


You should first establish the purpose and topic of the brainstorming session. Everyone in the group then calls out their ideas spontaneously and writes them down to be analysed later. Follow the five key rules of brainstorming:

  1. All ideas are acceptable; judgement is ruled out until the process is complete
  2. Freewheeling is welcome: the wilder the better. Humour triggers the right brain so this really helps to get original ideas flowing
  3. Quantity counts at this stage, not quality
  4. Build on the ideas put forward by others
  5. Every person and every idea is of equal worth


DOs and DON’Ts

  • DO plan specific sessions to work on particular issues
  • DO have a brief warm-up on an unrelated, fun topic. Only start the main topic when the right mood is established
  • DO allow time afterwards for going through the ideas generated
  • DO post up the five rules of brainstorming as a reference for all




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