Focus Groups

Published on October 9, 2018 by

Themes: , , , ,

Why:

To define a problem, expand the designers’ understanding and generate new ideas

What:

A staged face-to-face discussion, typically involving 6 to 12 people and chaired by an impartial moderator

Time:

One Day

Materials:

Audio/Video recorder, paper, pencil, questionnaire

How:

In Small Groups

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The correct selection of focus group participants is critical as group dynamics play a key role, as some participants may be empowered, other intimidated. Focus groups can take a great deal of time and energy to organise, but for the inclusive design process it can offer fresh insights for design researchers as well as generate a wider understanding between participants.

SEE ALSO

Observations, Contextual Interviews

EXTRA RESOURCES

Methods – Focus groups, Accessed at http://designingwithpeople.rca.ac.uk/methods/focus-group

One Shot: Packaging guidelines for single-use medical devices, Helen Hamlyn Centre for Design, Accessed at  http://www.hhc.rca.ac.uk/2261-2278/all/1/One_Shot.aspx

Alternative View: Developing smartphones with low vision communities, access at  http://www.hhc.rca.ac.uk/2261-2263/all/1/Alternative_View.aspx

Bruseberg, A., McDonagh, P.D.  (2002). Focus Groups to support the Industrial/Product Designer: A review based on current literature and designers feedback. Applied Ergonomics v. 33, i. 1, pp. 27-38

Gibbs, A. (1997) Focus Groups Social Research Update, access at  http://sru.soc.surrey.ac.uk/SRU19.html

 

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