Published on June 8, 2019 by

Themes: , ,


To get a deeper insight of various people (stakeholders) engaged in the service needs and their perspectives


The interview can be organised in a number of formats to suit the situation: around a set of structured questions, or follow a more open format through semi-structured questions, or be unstructured with no prior questions


Two to Three Hours


Audio/video recorder, notebook, pencil


One to One


For many designers the interview may take an empathetic turn where the exchange of questions and answers is not seen as scientifically neutral or objective – instead it is a process of collaboration. An empathetic interview takes an ethical stance in favour of the individual or group being interviewed so that the designer becomes an advocate and partner with the interviewee.  In interview (depending on the topic that you want to investigate) you could ask questions like:

  • How did you hear about the project?
  • How long were you involved in the project?
  • Can you describe to me what you did during the project?
  • Can you describe to me some of your activities


Focus group 


Kvale S. (1996) InterViews: An Introduction to Qualitative Research Interviewing, Sage Publications, US and UK

Gordon W. (1999) Methods Lab|User Research Methods, Royal College of Art, p21

Fontana, A., & Frey, J.H. (2008) The Interview: From Neutral Stance to Political Involvement in Collecting and Interpreting Qualitative Materials Eds. N.K. Denzin & Y.S. Lincoln. Sage, California.


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