Lego Serious Play

Published on October 6, 2018 by

Themes: , , , , ,

Why:

To get a better understanding of the choreography of service elements

What:

Acting out ideas for service interactions at a Lego level

Time:

One Hour

Materials:

LEGO set, digital camera

How:

In Small Groups

Image courtesy of Service Design Tools, click here to visit site

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This is a simple exercise in imagining a service experience using small, hand sized toys. To represent the users’ story you will need some of the following LEGO figures:  user, a member of staff, an environment and some paper touchpoints (see an example in the photo above). You literally walk through the service moments, taking pictures with a digital camera and ideally with another person, imagining what the various actors are doing, saying and feeling. It can be useful to enact the walk through using various different personas, and under different imagined situations.

SEE ALSO

Role Playing

EXTRA RESOURCES

  • Lego Serious Play, Service Design Tools, access at http://www.servicedesigntools.org/tools/46
  • Desktop walkthroughs, Engine Service Design, access at  http://www.enginegroup.co.uk/service_design/m_page/desktop_walkthroughs
  • Lego Siruous Play (2002) A powerful tool designed to enhance innovation and business performance, Access at  http://www.seriousplay.com/
  • Cantoni, L., Marchiori, E., Faré M., Botturi, L., Bolchini, D. (2009). A systematic methodology to use LEGO bricks in web communication design. Proceedings SIGDOC ’09, Bloomington, Indiana, USA: ACM, pp. 187-192.
  • Cantoni, L., Botturi, L., Faré, M., Bolchini, D. (2009). Playful Holistic Support to HCI Requirements using LEGO Bricks. M. Kurosu (ed.), Human Centered Design, HCII 2009, Springer-Verlag, Heidelberg, Berlin: pp. 844-853.
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