Offering Map

Published on April 8, 2019 by

Themes: , , ,


To describe, in a fabricated way, what the service offers to its users


An Offering Map describes and illustrates service ideas and the development of specific solutions


30 Minutes


Images, a computer (if this is the chosen way to present the Map)


In Small Groups

Image courtesy of Service Design Tools, click here to visit


There is no standard format for this tool: the offering could be described in words or could be illustrated by images, but most frequently it is visualised through a graph. This instrument could support the elaboration of the service idea as well the development of some specific solutions. It could be a tool for the implementation of the concept, but also for the communication of the service to the final user. In each one of these situations, the offering map will assume different configurations and languages with reference to the specific aims and receivers involved.




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