Published on March 25, 2019 by

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To visualise service design ideas


Prototyping is a quick method to physically present new service design ideas using all available objects and materials


30 Minutes


Cardboard, plasticine, paper, scissors, pencils, stickers, glue, tape


In Small Groups

Image courtesy of Service Design Tools, click here to visit


Elements are used to represent the service components and to better explain an idea to other members of the team. Prototyping is a design activity supporting the visualisation of ideas and a way to ensure that all the members of the team are talking about the same thing. It also contributes to making the process of design more interactive and concrete.


  • Rough Prototyping, Service Design Tools, access at
  •  Myerson, J. (2001) IDEO: Masters of Innovation, Laurence King Publishing
  • Snyder C. (2003) Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces, Morgan Kaufmann Publishers, First Edition, San Francisco
  • Warfel, T.Z. (2009) Prototyping: A Practitioner’s Guide, Rosenfeld Media
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