Develop stage

The Develop stage include creative methods develop blue sky-ideas, visualize new service, prototype it and test. Through visualisation you could synthesise often complex ideas which will help you with communication and understanding with users and other stakeholders.

To do this you can adopt for example:

Extra resource

Design Council, The design Process, assess at http://www.designcouncil.org.uk/aetoolkit/why-design/the-design-process/

Brainstorming

Published on November 22, 2018 by in , ,

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You should first establish the purpose and topic of the brainstorming session. Everyone in the group then calls out their ideas spontaneously and writes them down to be analysed later. Follow the five key rules of brainstorming: All ideas are acceptable; judgement is ruled out until the process is complete Freewheeling is welcome: the wilder […]

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Fresh Eyes

Published on November 21, 2018 by in , ,

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First, define the problem or issue. Then, randomly select alternative viewpoints and predict how people might respond to the following questions: What would be important to them here? What aspect of the topic would they focus on? What ideas and approaches might they have? Reflect on the possible responses and ask/challenge yourself Might this work […]

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Provocation

Published on November 20, 2018 by in , ,

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Verbally express an extreme or outrageous scenario that would necessitate completely redefining how you approach an issue. Then, select the ‘simple rule’ that seems to be central to the way people currently think about the issue. Eliminate or drastically modify these elements in a scenario that describes a new situation and makes it seem real. Be […]

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That is Impossible!

Published on November 19, 2018 by in , ,

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Make a list of things that are currently widely accepted as being impossible, eg It is impossible to… …get laboratory results instantly …know if a patient is going to turn up for an appointment until they actually present at reception …get someone home exactly when we plan to For each item on the list, have […]

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Six Thinking Hats

Published on November 16, 2018 by in , ,

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Someone in the group ‘puts on’ the blue hat to become the session leader. The wearer of the blue hat will then agree with other group members on the most useful order of hats to use, and will coordinate their subsequent use, keeping a check on time. Note that the colours of the hats naturally carry […]

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The service concept is described by representing all the different touchpoints through realistic images that make them visible and give a quick idea of how the service will work, how it will be perceived and how it will improve the user experience. Example: Health Connect is a future service concept designed to improve access to […]

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Service Image

Published on November 13, 2018 by in , , ,

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The Service Image aims to support the dialogue with stakeholders and provide a vision of the service. It also supports the discussion around concepts, eliciting prompt responses to the prominent aspects of every idea. The picture uses a simple visual language to illustrate a possible situation in the use of the service; using overlapping sketches […]

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Poster

Published on November 12, 2018 by in , ,

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Through the creative elaboration of the poster you can imagine how the new service could be launched on the market and perceived by users. The design activity gives the opportunity to understand the link between the service idea and the existing reality. On the other hand, it could be an effective way of visualising the […]

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Elements are used to represent the service components and to better explain an idea to other members of the team. Prototyping is a design activity supporting the visualisation of ideas and a way to ensure that all the members of the team are talking about the same thing. It also contributes to making the process […]

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Issue cards

Published on October 15, 2018 by in , ,

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Each card could contain an insight, a picture, a drawing or a description. Everyone is able to suggest new interpretations of the problem and to induce the assumption of a different point of view. For example of the card see photo above or visit Service Design Tool website.

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This realistic simulation is certainly one of the best ways for visualising human behaviour and for sharing even its least describable qualities with the specific recipients. The prototypes could be a physical model of a specific touchpoint, a sketch or a sign. It could also be a role-play which focuses on the service’s interactions. The […]

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Create your blueprint on a large piece of paper or a wall. Map out all the main stages of the service journey as headings and use them as a guide. Start at the beginning of the service journey and imagine all the interactions and touchpoints which the user will encounter. Write these on post-it notes; […]

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Popcorn Ideas

Published on October 11, 2018 by in , , , ,

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Someone starts with describing his/her idea on a chosen challenge: ideas need to be expressed quickly and succinctly. As the first person finishes, call the next person and when the next perso n finishes, that person then calls another one, and so on. Subsequent participants should not choose same or similar ideas as previous participants; […]

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Scenarios are imaginative stories that can be presented through a variety of media including texts, illustrated storyboards, videos, film, or short plays and can feature multiple characters to describe different service interactions. To create an effective scenario, first define a set of characters who will use the product or service you are designing. Consider the […]

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