Methods for Generating Ideas

These methods will help you to develop a lot of different innovative blue sky-ideas, which can later be clustered and developed further in something more tangible. The first group of methods can give you new ideas for service improvement from observing users using current service, for example Video Ethnography, Day in the life, Communication Mapping, User Shadowing or talking to user User Forum, Immersive workshops, Focus Groups. The second group of methods directly help you develop new creative ideas; these methods are Brainstorming, Popcorn ideas, Six Thinking hats, Fresh Eyes.

Brainstorming

Published on November 22, 2018 by in , ,

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You should first establish the purpose and topic of the brainstorming session. Everyone in the group then calls out their ideas spontaneously and writes them down to be analysed later. Follow the five key rules of brainstorming: All ideas are acceptable; judgement is ruled out until the process is complete Freewheeling is welcome: the wilder […]

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Fresh Eyes

Published on November 21, 2018 by in , ,

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First, define the problem or issue. Then, randomly select alternative viewpoints and predict how people might respond to the following questions: What would be important to them here? What aspect of the topic would they focus on? What ideas and approaches might they have? Reflect on the possible responses and ask/challenge yourself Might this work […]

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Provocation

Published on November 20, 2018 by in , ,

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Verbally express an extreme or outrageous scenario that would necessitate completely redefining how you approach an issue. Then, select the ‘simple rule’ that seems to be central to the way people currently think about the issue. Eliminate or drastically modify these elements in a scenario that describes a new situation and makes it seem real. Be […]

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That is Impossible!

Published on November 19, 2018 by in , ,

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Make a list of things that are currently widely accepted as being impossible, eg It is impossible to… …get laboratory results instantly …know if a patient is going to turn up for an appointment until they actually present at reception …get someone home exactly when we plan to For each item on the list, have […]

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Six Thinking Hats

Published on November 16, 2018 by in , ,

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Someone in the group ‘puts on’ the blue hat to become the session leader. The wearer of the blue hat will then agree with other group members on the most useful order of hats to use, and will coordinate their subsequent use, keeping a check on time. Note that the colours of the hats naturally carry […]

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The service concept is described by representing all the different touchpoints through realistic images that make them visible and give a quick idea of how the service will work, how it will be perceived and how it will improve the user experience. Example: Health Connect is a future service concept designed to improve access to […]

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Issue cards

Published on October 15, 2018 by in , ,

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Each card could contain an insight, a picture, a drawing or a description. Everyone is able to suggest new interpretations of the problem and to induce the assumption of a different point of view. For example of the card see photo above or visit Service Design Tool website.

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Popcorn Ideas

Published on October 11, 2018 by in , , , ,

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Someone starts with describing his/her idea on a chosen challenge: ideas need to be expressed quickly and succinctly. As the first person finishes, call the next person and when the next perso n finishes, that person then calls another one, and so on. Subsequent participants should not choose same or similar ideas as previous participants; […]

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Focus Groups

Published on October 9, 2018 by in , , , ,

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The correct selection of focus group participants is critical as group dynamics play a key role, as some participants may be empowered, other intimidated. Focus groups can take a great deal of time and energy to organise, but for the inclusive design process it can offer fresh insights for design researchers as well as generate […]

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Coming up with innovative ideas for every possible situation and every possible customer can be extremely challenging. That’s when the DSB tool can help you. During a DSB session use a set of cards that depict a wide range of service moments (eg patient waiting in waiting room) and personas (eg consultant, special diabetes nurse). By […]

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This workshop replicates and accelerates the front-end stages of a typical design development process. It can be tailored to the specific aims of its organisers through the framing of the brief and the selection of participants.  The workshop’s participants may be designers, medical workers, people from other disciplines, such as engineers and specialists in the […]

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This activity enables design teams to analyse tasks and gain deeper insights through repeated viewing. It involves observing and filming service users and/or people involved in the service. It allows you to view the video recorded material and reflexively discuss it.  

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User Forum

Published on October 1, 2018 by in , , , ,

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This design activity provides a space for users to engage with the creative process and it could be used throughout the duration of a project. The activity does not require a trained moderator and can therefore be medical worker-led, extending the boundaries of the traditional focus group format. User forums can be used to explore […]

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This design activity may need to be repeated over several days in order to gather a balanced perspective. Mapping a ‘Day in the Life’ graphically illustrates how time is assigned to various activities. For example, people could be interviewed and observed going about their daily routines. They can be asked to respond to a series […]

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