The Method’s Main Activity > Observing

Depending on the resources that you have, participants that you are involving or the environment that you are considering, you can use methods where you can observe, talk, make or visualise. To observe, for example, a service user you can employ Empathy Tools, Video Ethnography, User Shadowing. To talk or discuss bout the issues you can use Interview, Bodymapping, Process Analysis, Focus Groups, Immersive Workshop or User Forum.

If you want to make prototypes, then adopt Experience Prototyping or Lego Serious Play.

And to visualize existing service or the new one you can employ among others Needs Map, Personas, Service Blueprint, Service User Journey, Service Image, Poster.

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This activity enables design teams to analyse tasks and gain deeper insights through repeated viewing. It involves observing and filming service users and/or people involved in the service. It allows you to view the video recorded material and reflexively discuss it.  

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This design activity may need to be repeated over several days in order to gather a balanced perspective. Mapping a ‘Day in the Life’ graphically illustrates how time is assigned to various activities. For example, people could be interviewed and observed going about their daily routines. They can be asked to respond to a series […]

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Empathy Tools

Published on September 27, 2018 by in , , ,

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Carrying out a few observations around the edge of a user group can be highly effective. With empathetic research you may closely observe some extreme users and gain lots of interesting insights which will inspire your service designs. The designer uses a simulation device to gain first-hand insights into particular impairments or disabilities; for example, […]

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The user is asked to think out loud while performing a given set of tasks, so that the evaluators can listen to and record his thoughts. If this kind of evaluation takes place with two users interacting with the system simultaneously, the observers would gain a more natural thought narrative and process and therefore potentially […]

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